How to Use AI to Your Advantage in Facebook Ads 📈

Ai in ads—overhyped or untapped goldmine? Well, I’ll let the results speak for themselves. Lately, I’ve been testing Ai for Facebook ads, from making eye-catching images to crafting UGC-style videos. And let’s just say, with the right tweaks, it’s delivering results.

In this email, I'm breaking down a recent ad experiment that hit a 6.23 ROAS using a “before & after” angle (but not the usual kind). I’ll also show you how to get started with DALL-E to take your creatives to the next level—all without skirting Facebook’s rules.

How AI Boosted Facebook Ads to a 6.23 ROAS

Alright, let’s talk results. I recently ran an ad for an supplement product using a classic “before & after” setup. But here’s the catch: Facebook has strict rules about before-and-after images, especially in the health and wellness niche. So, I went around this by using AI to subtly show transformation without triggering Facebook's red flags.

The ad featured two AI-generated images: one side had a tired, “groggy” version of our guy, and on the other side, he’s full of energy. Simple, effective, and scroll-stopping. The ad hit a 6.23 ROAS. Not too shabby.

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Curious how this could work for your brand? Let’s talk to explore new strategies.

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How to Generate Scroll-Stopping AI Images with DALL-E

Here’s the thing with DALL-E: the AI’s like a talented-but-literal assistant—it’ll give you exactly what you ask for. So, the trick to getting the perfect ad creative? Dial in your prompts.

1. Start Broad to See What Sticks

Not sure where to begin? Start broad. Think of it like brainstorming with the AI. A general prompt can give you a range of starting points.

Prompt: "Happy Strawberry"

(DALL-E might just give you a slightly happy-looking strawberry here. Not quite right? Keep reading.)

2. Get Specific to Nail the Details

Ready to make DALL-E work for you? Get detailed. If you already know the vibe, colour, or style, spell it out. Precision is key.

Prompt Example: "A happy strawberry with bright, gleaming eyes and a big smile, on a sunny background."

Adding those little specifics can transform an okay image into exactly what you need.

3. Refine Your Prompt and Keep Tweaking

Once you see the result, decide if it’s hitting the mark. If not, refine your prompt. Add more about the setting, mood, or background, and it’ll narrow things down for DALL-E.

Refined Prompt: "A happy strawberry with bright eyes, sitting on a sunny windowsill with light streaming in."

4. Hit ‘Generate’ Again for Variations

Sometimes, just hitting ‘generate’ again can get you closer to perfection. DALL-E likes to throw in a little variety with each go. So if it’s almost there, try again before changing up your prompt entirely.

Quick Tip: If four tries later, it’s still not there, switch up your wording a bit.

AI-Powered Facebook Ad Ideas You Can Steal

1. Emotion-Focused Images

DALL-E can create images that capture a specific vibe, perfect for ads without needing the typical “before & after” setup. For a wellness product, focus on a relaxed or energised scene.

• Prompt Example: “Person unwinding in a cosy room with soft lighting, looking calm and content.”

• Why It Works: This connects on an emotional level. People are drawn to visuals that reflect how they want to feel, making it subtle but effective.

2. Mini Carousel Story

Use a carousel to show a quick journey, like someone’s “energy boost” over a day. Start with a tired morning look, followed by a more refreshed afternoon scene.

• Prompt for Scene 1: “Person yawning at their desk in the morning, soft light.”

• Prompt for Scene 2: “Same person looking more awake, brighter light, early afternoon.”

• Why It Works: Carousel ads keep people swiping, and a subtle progression grabs attention without feeling like a hard sell.

Now It’s Your Turn—Time to Experiment

DALL-E gives you endless options to test different vibes, formats, and scenes. Play around with prompts and see what clicks with your audience. A little experimentation can go a long way in boosting your ad results.

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If you’re looking to sharpen your ad strategy or need a fresh perspective, let’s connect.